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Introduction

The DataSapien Orchestrator serves as the central control hub for DataSapien Mobile SDK instances and functions as a powerful low-code/no-code management platform. It combines administrative functions (typically performed occasionally) with daily operational functions, enabling teams to configure, monitor, and deploy privacy-first data collection and personalization at scale—all from a single, intuitive interface.

Dashboard

The Orchestrator Home page

Journeys​

In contrast to occasional Administration functions, it is the daily operational functions that integrate the Orchestrator into daily buiness processes:

  • Designing and deploying Journeys for selected Audiences.
  • Creation / management of Audiences to target users based on their MeData.
  • Creation and management of Reward types for users who choose to participate in targeted Audience.
  • Viewing basic aggregations of Zero-Pary Data (ZPD) and generating essential reports based on Zero-Party Data accessed via Journeys.

Intelligence Management​

The Orchestrator also enables management of on-device (edge) intelligence features within the Mobile SDK. These include:

  • Designing and deploying Rules that define specific actions for the Mobile SDK to perform on the user’s device when MeData-based conditions are met.
  • Provisioning ML/AI Models to be downloaded and executed on-edge by the Mobile SDK.

MeData Management​

Since MeData is the main building block of the platform on which all other use cases are built, the Orchestrator provides functionality related to the definition and sources of MeData.

  • Management of Managed APIs: Enables the integration of any web API (public or private) that is accessible from user devices as a source of MeData.
  • Management of MeData Definitions: Allows you to design your data taxonomy and specify how MeData is collected from various sources, including the Managed APIs and Questions.
  • Management of Segment Definitions: Enables the creation of atomic end-user segments based on individuals’ MeData, which can then be combined to form Audiences.